Talking Retail Grocery and product news for independent retailers
The 500ml variant retails at £3.40 and combines blackberries and sloe berries to “deliver a perfectly balanced taste”.
The launch is supported by a campaign in partnership with Peter Sawkins, the winner of the 2020 Great British Bake Off, to “showcase the versatility of its flavoursome cordials through inspiring food and drink recipes”.
Sawkins will develop recipes using Bottlegreen’s cordial range to “highlight a variety of alternative usage occasions whilst emphasising the products’ taste and premium credentials”.
The Sawkins partnership will benefit from press and social media support.
Jo Hussey, head of soft drinks at Bottlegreen, said: “This campaign is all about demonstrating Bottlegreen’s wide range of uses, and there’s no better way than working with Peter who is so passionate about getting creative with flavour.
“The activity aims to inspire those familiar with our brand with new and exciting ways to use Bottlegreen cordials and engage new audiences to showcase how flavourful and versatile our products are.”
