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Why art beats science in retail: Storytelling, design and sensory experience

Inside Retail

Moreover, today’s consumers are increasingly seeking artistic experiences in their shopping journeys. A recent study by The Public Fashion found that most Gen Z shoppers in the UK now rank fashion as their favourite form of entertainment – outranking dining, gaming and music. Apple is a standout in visual merchandising.

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Grand slam: How Incu brought Nike and Jacquemus to Sydney

Inside Retail

The whole floor is actually a salt texture, and the tennis court lines you see along the wall and the floor are a salt texture as well, so it’s been really fun to work on. We tried to use really interesting, natural forms [in the store].”. This isn’t the first time Incu has worked with Nike, however.

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Hedi Slimane uses "French elegance" to define Celine store in London

Dezeen

Cabinetry and shelving rigidly line the walls along its length, mirroring the classical symmetry of the original Edwardian arches, columns and mouldings. These artworks gently break the store's rule of symmetry while adding natural and earthy hues, textures and forms against the largely grayscale interior.

Interior 109
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VGnewtrend’s leaf-shaped Fenice Table unites the brand’s striking collection—take a look

Design Wanted

The unique Leaf Table is just one of the luxury furniture brand’s nature-inspired designs made from the finest materials and shaped into an architectural form. Swapping out the natural vein of wood is the elegant and sophisticated texture of marble. The Leaf Marble might echo the Fenice in shape but its tabletop is entirely different.

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Esrawe Studio and Superflex create stripy ceramic facade for Grupo Arca showroom in Miami

Dezeen

Multicolour tiles form graphic stripes across the exterior of this showroom in Miami, which Esrawe Studio has designed in collaboration with art collective Superflex. Two different styles of tile were used – one flat, the other a three-dimensional pyramid shape – to give the facade depth and texture. Intelligent construction: Luz+Form.

Interior 117
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Ten outlandish shop interiors that reimagine the retail experience

Dezeen

These include a 12-foot version of the Bala Beam weight propped against a mirrored wall and an oversized ankle weight forming a squishy leather seat. It added two ceiling installations made with casts of white Nike sneakers, one lining the barrel-vaulted ceiling at the shop's entrance and the other arranged to replicate a teardrop chandelier.

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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

The luminous line-work is an abstract reinterpretation of the common basketball court lines. Following the line of sight upward the atrium area, the eye-catching adidas Originals logo appears as a combination of blue metallic cut blocks, pointing out where the collection area lies.

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