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The perfect brew: Vittoria’s Food & Beverage MD talks expanding DTC

Inside Retail

But in the last few years, alongside much of the FMCG industry, the business had to shift the way it operates to survive in an upended market. IR: Tell me a bit about what it’s like for Vittoria to work with these artists to create the ceramic cups? RS: We’ve done it for the last 10 years or so.