Behind the rise of ultra-prestige products in Asia’s travel retail market
Inside Retail
FEBRUARY 16, 2023
Pernod Ricard has partnered with promising artists in order to engage a cross-section of luxury shopper profiles. Only 21 bottles have been made available globally, with five reserved for the global travel retail channel. She explained that spending is likely to increase at least in the short-term as they make up for lost time.
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