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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.

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How Australia’s largest online art retailer is bringing NFTs to the masses

Inside Retail

Bluethumb, Australia’s largest online art retailer, is launching a new standalone website for digital art, where customers will be able to purchase still images, videos, and animations from some of the country’s leading digital artists as NFTs (non-fungible tokens). And to me, digital hasn’t solved that display element,” Hartley said.

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Crafting luxury brand narratives through popup stores

Retail Focus

Interactive digital displays, touchscreen interfaces, or QR codes can also offer additional information or exclusive content. More than ever, brands should consider displaying testimonials or real-life examples that highlight they have positively impacted customers’ lives. The brand often collaborates with artists and designers.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

These temporary boutiques not only display products; they also convey a sense of sophistication and exclusivity. Unique Shopping Experience: Luxury brands use pop-up stores to curate a unique and immersive shopping experience. These collaborations create buzz and attract collectors and fashion enthusiasts.

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Standout stores: New flagships, pop-ups and openings that caught our eye 

Inside Retail

The store also features collaborations with talented Australian artists, with ground-level installations by paper engineer Benja Harney and artist Bianca Beers, and abstract sculptures and paintings by Elliott Routledge. Furniture plays a pivotal role with seating designs of Dutch artist and architect Gerrit Thomas Rietveld.

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From Bondi to Perth, here are six standout store openings

Inside Retail

Wardrobe-like units made from iridescent Perspex challenge traditional fashion retailer display methods and have a clean, minimalist impact that allows for an abundance of SKUs to be displayed, while also paying homage to the brand’s iconic stripes.

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What retailers can learn from Australia Post’s clever new concept store

Inside Retail

Developed in consultation with key fashion retail customers – Myer and The Iconic have been mentioned – the idea behind in-store change rooms is that customers can try their purchases without even leaving the pick-up point, then execute a return on the spot if it’s not quite right.

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