The perfect brew: Vittoria’s Food & Beverage MD talks expanding DTC
Inside Retail
JUNE 30, 2022
In terms of the actual activation at the event, we do a few different things around that bar concept. We had a vending machine where you could buy ceramic keep cups with a number of designers’ prints on them, and you could get your name engraved on them onsite. So it kind of works like a pre-release look at their design aesthetic.
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