Pop-up Stores: Elevating Luxury Brands’ Experience Value
Retail Focus
AUGUST 23, 2023
In this article, we will explore how six iconic luxury brands—Chanel, Dior, Louboutin, Loewe, Gucci, and Prada—capitalize on the pop-up store phenomenon to enhance the luxury experience and add value to their brand. For a comprehensive analysis of luxury brands, it is imperative to evaluate them across multiple dimensions.
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