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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

In this article, we’ll outline the steps you need to take to make your product launch go smoothly and give you tips on how to keep everything under control. A product launch is a marketing event that precedes the release of a new product. Trade shows also offer the opportunity to test products in new markets.

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Onboarding: the hidden edge in the fight for talent

Inside Retail

The report revealed that more than one in three employees surveyed are planning to leave their jobs sometime during the coming year. Given how competitive the current job market is, it’s crucial to ensure your new starters have an engaging onboarding process.

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How retailers celebrated Thailand’s Songkran water festival

Inside Retail

Second, there is the paraphernalia around the watery rituals that doesn’t rank highly on a scale of environmental friendliness: plastic toy water guns that are up to a metre long and a landfill’s nightmare, and protective articles such as eyewear, sealable plastic bags to carry phones and wallets, and colourful clothes. million visitors.

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Achieving Business Goals: Media Marketing

Retailing Insight

Media Marketing encompasses a wide range of activities. It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. It is particularly helpful to reach a particular geographic market.

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9 Tips for Exhibitors at Trade Shows

Retail Bound

Are you planning to exhibit at a trade show in 2024? Exhibitors should have a plan for their booth Anyone who’s ever been to a trade show knows that they can be overwhelming affairs, with hundreds or even thousands of exhibitors vying for attention.

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The Role of Retail Displays During the Pandemic and Beyond

Frank Mayer

A recent article on BBC.com entitled, “ How Covid-19 will change our shopping habits ,” cites a 2019 study by online merchandising company First Insight about the spending habits of consumers in stores versus online. The article continues, “The same report also showed a stark increase in impulse buying when shopping in a physical store.”.

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6 Tips To Starting An Industrial Equipment Business  

RetailMinded

Draft A Comprehensive Business Plan A comprehensive business plan can guide you on what you need to accomplish. Your business plan should be able to explain the nature of your business, the problem it aims to solve, and who your target market or customers are.