Onyx

AUGUST 27, 2019

To be more connected and personal, retailers need to think about their target market as individuals. In an article from Forbes, Hyken explains that after surveying 1,000 consumers, Segment, a customer data infrastructure company, found most of them were “less than impressed by the lack of personalization in their shopping experiences”.

Design 52

Design Retail Design Interior Design Interior 52

Retailing Insight

NOVEMBER 10, 2022

Here’s a primer on how to make 2023 your best year when it comes to maximizing your social media engagement. For any business or marketing plan to work, you want to have a plan in place. Note your market travel so you can consider posting live takes from market. See what kind of engagement you get.

Social Media 52

Social Media Engagement Planning Marketing 52

Mike Anthony

JANUARY 13, 2021

If we could just copy and paste a marketing strategy no matter who we were targeting? I must admit I do like some of what this article is saying. I still come across marketers who struggle to believe that a shopper can be male , let alone that their behavior might possibly be similar to that of women. Surely not?

Marketing 52

Marketing Target Market Social Media Planning 52

Mike Anthony

JANUARY 13, 2021

If we could just copy and paste a marketing strategy no matter who we were targeting? I must admit I do like some of what this article is saying. I still come across marketers who struggle to believe that a shopper can be male , let alone that their behavior might possibly be similar to that of women. Surely not?

Marketing 52

Marketing Target Market Social Media Planning 52

Inside Retail

AUGUST 30, 2022

This can help drive conversions where, for example, retailers engage with customers across the sales funnel. The target market for this product can be found within the product’s Target Market Determination. This article is intended to provide general information of an educational nature only.

Target Market 26

Target Market Rhythm Consumer Pattern 26

Mike Anthony

MARCH 9, 2021

You just don’t see shoppers engaging with all of the messages and media clutter. What does this mean for the shopper marketer? Understanding which channels the shopper might engage with, and where best to engage, is a critical shopper marketing skill in an omnichannel world.

Marketing 52

Marketing Engagement Shopping Target Market 52

Mike Anthony

MARCH 9, 2021

You just don’t see shoppers engaging with all of the messages and media clutter. What does this mean for the shopper marketer? Understanding which channels the shopper might engage with, and where best to engage, is a critical shopper marketing skill in an omnichannel world.

Marketing 52

Marketing Engagement Shopping Target Market 52

RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. In this article, I will explore the rapidly changing retail industry and analyze the current trends influencing its future.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. In this article, I will explore the rapidly changing retail industry and analyze the current trends influencing its future.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Greater Group

AUGUST 27, 2019

IN THIS ARTICLE. • How to capture the Millennial market? • Shopping habits have started falling into the two categories of wants and needs , where ‘wants’ refer to experiences rather than possessions, blurring the lines between transaction and engaging customer experience. HOW TO CAPTURE THE MILLENNIAL MARKET?

Design 52

Design Social Media Balance Engagement 52

Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

MARCH 26, 2024

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. Try navigating that minefield alone. So, what’s your next move going to be?

Tailored 130

Tailored Engagement Reimagine Marketing 130

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. That’s because the retail experience is evolving. Extreme Personalization.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

Marketing 52

Marketing Target Market Gifts Social Media 52

Greater Group

JUNE 25, 2023

In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems. Exploring the product offerings takes time, which means slowing the target market down while they are in the store.

Interior Design 40

Interior Design Interior Design Visual Merchandising 40

RetailMinded

JULY 17, 2022

Though AI was used mostly to assist with data analysis, it’s now quickly moving into a new era of personalized customer engagement. This article explores the ways AI technologies are driving marketing strategies today. Enhancing Customer Engagement . Customer engagement is critical to any successful retailer.

Marketing 94

Marketing Customer Engagement Engagement Strategy 94