RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Retail Focus

NOVEMBER 22, 2023

In this article, I explore the reasons why luxury pop-up stores play a pivotal role during the Christmas period. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success.

Social Media 162

Social Media Gifts Jewelry Curate 162

Retail Focus

NOVEMBER 7, 2023

Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. In this article, I explore the world of hyperphysical luxury retail stores, their atmospheric design, the importance of physical touchpoints, and the strategic adoption by luxury brands.

Engagement 147

Engagement Customer Engagement Layout Display 147

Retail Focus

NOVEMBER 7, 2022

Fashion brands investments are more concentrated towards creating value for customers, engaging them, and engaging with them. Fashion brands are also highlighting any activity related to sustainability as it aims at showing customers that it is actively seeking best practices related to sustainability.

Brand Management 130

Brand Management Fashion Management Perspective 130

Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.

Social Media 264

Social Media Artistic Fashion Engagement 264

Greater Group

SEPTEMBER 24, 2019

A ‘new normal’ has emerged , challenging us to think outside the box in exploring new formats and creating displays and activations that chase up the figures for sales, customer engagement and brand awareness while cutting down on manufacturing cost and timeframes. ONLINE/OFFLINE INTEGRATION : Physical stores VS Online stores.

Display 52

Display Shopping Engagement Customer Engagement 52

All Work

DECEMBER 18, 2020

This article was written by Mardi Najafi and Jillian Warren , and it was originally published on Work Design Magazine. So too in our workplaces, creating an arrival area allowing people to experience the company’s purpose and values through curated social spaces and visual cues to the work they do, will build cultural currency.

Retail Design 57

Retail Design Design Layout Space 57