Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. As I listened to customer feedback, I made a strategic shift, pivoting the company towards apparel, and that’s when sales really took off!

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Inside Retail

DECEMBER 15, 2021

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Around a quarter of affiliate marketers are working in the fashion sector.

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Marketing Concept Social Media Apparel 264

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Apparel, beauty, health and wellness were the biggest beneficiaries at that time. trillion ($1.9

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Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

JANUARY 7, 2024

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. per cent in pre-market trading, indicating a positive reception to the news. But what about home workout products?

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Social Media Apparel Marketing Consumer 130

Inside Retail

FEBRUARY 15, 2024

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.

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Engagement Social Media Apparel Fashion 130

Inside Retail

NOVEMBER 30, 2023

The growth experienced by CSB can be felt industry-wide as the demand for active apparel in the Australian market proves insatiable. The report also predicted that the industry will have a compound annual growth rate of 6 per cent until 2025, forecasting the sportswear market in Australia to reach $11.7 billion market, $4.3

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Apparel Social Media Fashion Boutique 262

Inside Retail

MAY 19, 2023

Most online retailing by itself is unprofitable, especially in apparel, according to Walker. He feels the biggest challenge that the brand will face in the US market is its lack of physical stores. It’s a really crowded and competitive market in the US, and this is a big challenge for them,” he noted.

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Sporting Goods Marketing Social Media Engagement 130

Inside Retail

AUGUST 22, 2023

Earlier this month, popular US-based intimates brand Parade was acquired by Ariela & Associates International (AAI), a global manufacturer of branded and private-label apparel. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.

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Inside Retail

JUNE 5, 2023

US-based adventure brand National Geographic has unveiled a new retail offering in Australia and New Zealand, as the 135-year-old organisation looks to capitalise on its high level of brand awareness and strong social media following to grow its foothold in the fashion industry. They love it and want to replicate it overseas.”

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Social Media Apparel Outdoor Fashion 130

Hunton Andrews Kurth

MAY 16, 2022

The FTC continues its pursuit of deceptive Made in USA claims, this time with allegations that company Lions Not Sheep and its owner, Sean Whalen, marketed apparel as being “Made in USA,” “Made in America,” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET” when in fact the products were made in China.

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Apparel Consumer Social Media Marketing 98

Inside Retail

JULY 31, 2022

It’s no surprise that the largest sports apparel brand in the world, Nike, has bridged the physical and digital divide. It’s one of the first major apparel projects to incorporate both digital and physical elements. We’re starting to see NFC tags emerge more in apparel.

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Social Media Apparel Fashion Perspective 239

Inside Retail

MAY 10, 2021

” By offering a highly exclusive range, Ikea has sought to generated buzz and excitement around its launch on social media, pointed out Miranda. Alternatively, they may become the innovators in apparel trends, and develop ongoing collections such as the H&M designer capsule ranges,” she observed.

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Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. Located over six stories on the corner of Bourke Street and Lonsdale Street, the billboard will show six 3D videos, which will also be shared across Superdry’s website and social media platforms.

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Social Media Advertising Fashion Apparel 130

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. adults reported buying or wanting to buy private label goods in apparel, pantry, personal care, and other categories. About 37% of people say they use contactless delivery more than they did pre-pandemic. Nearly 80% of U.S.

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Retail Marketing Marketing Social Media Display 52

Inside Retail

MAY 14, 2024

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. As Bertha explained, Liquid Death sticks out in the market for a number of reasons, from its unique packaging to its ability to focus on sustainability.

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Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. China apparel brand Peacebird has mobilized employees to push out promotions to their social circles.

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Inside Retail

APRIL 26, 2024

It’s a trend that’s also playing out close to home with Roy Morgan’s Future of Australian Retail address highlighting the dichotomy between the $8 billion in sales cheap offshore marketplaces are sucking out of the market versus the increase in people wanting to shop more ethically and sustainably while still looking for quality.

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Fashion Social Media Shopping Pattern 162

Drytac

SEPTEMBER 26, 2022

Amanda Lowe joined Drytac in March of 2017 and has served in a number of key marketing roles within the business. Amanda takes on the new role having served as Drytac’s Global Marketing Manager since January 2019, having joined the company in 2017 as Marketing Coordinator.

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Promotion Marketing Social Media Apparel 52

Inside Retail

MAY 9, 2024

OHTNYC is a New York-based accessories and apparel brand founded by Jinsol Woo, a one-time engineering student turned jewellery designer. Woo attributes his success to his heritage as a South Korean-raised New Yorker, which gave the brand a point of difference and access to an international market from the beginning.

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Inside Retail

SEPTEMBER 12, 2023

Gender neutral fashion, often also referred to as unisex fashion, has a few different definitions within the apparel industry. Some examples of this are the rise of the men’s jewelry market and retailers like Saks Fifth Avenue and Ssence adding men’s skirts to their inventory. What does gender-neutral fashion mean? billion by 2030.

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Fashion Apparel Jewelry Social Media 130

Inside Retail

OCTOBER 24, 2022

Love, Bonito has recently entered into the booming activewear market with the acquisition of Butter – to be rebranded as Cheak – and a small stake investment in Singapore-based natural healthcare start-up Moom Health, marking its first acquisitions in its 10-year history. Asia Pacific’s activewear market was valued at US$125.6

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Inside Retail

SEPTEMBER 13, 2021

Target’s comparative store sales were up 13 per cent in FY21, according to Pearson, and even more in the kids category, a key area where he sees an opportunity to gain market share. The most important part of our offer will always be our own products where we can bring things to market that nobody else can.

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Department Stores Apparel Social Media Marketing 240

Inside Retail

DECEMBER 11, 2023

Regional apparel retailer RB Sellars, founded in 1996, is its biggest business. The undisclosed funds from the sale will support growing the company’s founding business RB Sellars in Australian, New Zealand and international markets. Elliott told Inside Retail. This is the future focus for Elliott and Propel shareholders. “We’ve

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Social Media Fashion Apparel Strategy 261

Inside Retail

JANUARY 31, 2023

It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. A somewhat grovelling apology from the company ensued, and the offending coats were withdrawn from the market, pronto.

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Consumer Apparel Fashion Outdoor 130

Inside Retail

MAY 22, 2023

Formula 1 and Puma recently inked a deal that will make Puma the official supplier at F1 races, granting the brand the right to produce F1-branded apparel, footwear and accessories for both F1 staff at the track and fans. billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media.

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Social Media Merchandising Fashion Perspective 147

Inside Retail

AUGUST 29, 2023

According to a report conducted by ThredUp, an online consignment and thrift store, the US secondhand market is expected to reach (US$70 billion) by 2027. Globally, the market is expected to reach (US$350 billion) in the same time period. But what about the brands that consumers are buying on these platforms?

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Fashion Social Media Marketing Apparel 130

VMS

DECEMBER 14, 2021

Apparel and accessories from fast fashion brand Forever 21 (Los Angeles) will available online and at JCPenney stores, according to a press release. The launch is supported by a 360-marketing campaign that includes in-store, e-commerce, social media and direct mail promotions.

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Social Media Visual Merchandising Apparel Accessories 92

Inside Retail

MAY 5, 2022

Currency-adjusted sales rose to US$820 million (€772 million), driven by the German luxury brand’s key markets of Europe and the Americas, which grew 21 per cent and 17 per cent respectively against the first quarter of the 2019 financial year. This enabled the group to grow its operating profit by $41.4

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Inside Retail

JANUARY 31, 2024

The company behind Arc’teryx outdoor apparel , Salomon sporting goods and Wilson tennis gear generated 19.4 Amer Sports represents a major test for the US IPO market in 2024 after a sizeable but smaller company, BrightSpring Health Services, priced its US$633 million offering last week below its indicated range.

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Sporting Goods Social Media Outdoor Apparel 130

Inside Retail

APRIL 6, 2021

Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In But with the store closures, we had to look for a new way to market the brand.”. Successful launch of a digital book club.

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Apparel Perspective Social Media Promotion 130

Inside Retail

JANUARY 31, 2023

While both groups left the Russian market, H&M attributed this – as well as rising costs – as significant factors in its earnings slump. LVMH appears to have been able to offset these challenges, with strong growth in the US, European and Japanese markets. per cent growth in this market in 2023.

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Inside Retail

MAY 5, 2021

“Disney stores were originally brought to market to bring the magic of the cinematic Disney experience into tangible interactions with its fans (who couldn’t get to Disneyland). They were originally designed to be high-touch, magical places that just so happened to sell products.

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VMS

JUNE 1, 2021

United Colors of Benetton (Ponzano Veneto, Italy) is among the apparel retailers jumping into the second-hand shopping marketplace with a collaboration with Depop, reports WWD. Depop, which specializes in vintage merchandise, is a peer-to-peer resale market and Gen Z favorite. Depop sellers from the U.S.

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Social Media Visual Merchandising Color Curate 97

Inside Retail

FEBRUARY 15, 2024

Swift and savvy retailers embracing the Eras Ebay has curated a dedicated landing page to help Swifties get concert ready, showcasing both pre-loved and brand-new Eras-inspired apparel and accessories.

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Inside Retail

JULY 1, 2021

With social media driving brand awareness as well as sales, more and more brands are choosing to diversify their product range or align with influential figures to flaunt their merchandise. Goldbear candy is the inspiration behind the redesign of some of Puma’s classic apparel and footwear. Haribo x Puma sneakers.

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Fashion Social Media Merchandising Consumer 246

Inside Retail

FEBRUARY 15, 2023

Jason Gillbee, an 18-year-old Australian footballer who was recently drafted by the Greater Western Sydney Giants, has been all over the media recently for his unusual drinking choices. Meanwhile, a number of the club’s players have individual partnerships – ranging from cars to watches, boots and apparel.

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Social Media Engagement Marketing Promotion 130

Inside Retail

JULY 4, 2023

That’s particularly true of the athletic footwear and apparel business in a growth market like China, where there are a lot of new entrants and the early movers are beginning to seriously sweat the competition. Nike, the market leader, is shrugging it off. Adidas, in its latest release, for the first quarter, reported an 11.9

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Apparel Social Media Marketing Advertising 147