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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.

Apparel 191
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Accent Group to open four Hoka stores by Christmas

Inside Retail

“Hoka is positioned for its next phase of growth with a portfolio of new store openings marking an important strategic next step both from a sales and brand marketing perspective,” said Hamish Allison, Accent Group’s GM of performance division.

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Orlebar Brown opens Sydney flagship in Martin Place 

Inside Retail

The Martin Place flagship location will be Orlebar Brown’s fifth boutique in Australia and will feature the SS23 line, which is suited for summer getaways. The firm says it is excited to exhibit to Sydney locals and visitors its perspective on swim, beach, and resort apparel.

Boutique 130
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“Platform for change”: Coachtopia boss talks circular design and pop-ups 

Inside Retail

Launched in April this year, Coachtopia is a subset of the original American leather and apparel brand, founded in 1941, with a mission to tap into the growing demand for circular fashion. Coachtopia is an amalgamation of the word utopia and Coach. What does it mean for a product to be circular?

Design 264
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How Sgt Puppa aims to take a bite out of the booming pet industry

Inside Retail

The brand’s debut collection, called Hump Day, features around 20 products, including dog apparel and accessories, such as leads, backpacks, food bowls and water bottles, as well as cooler bags, athleisure and other items for humans in a limited-edition print. It is the experience and the tactile feel.

Fashion 246
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High tech meets high fashion: Balmain launches NFT-based loyalty program

Inside Retail

Instead of thinking where our body is at a particular moment, consider it from the perspective of what our consciousness focuses on. The lines dividing these channels seem clear at the moment. Powered by community. Brands play an important role in building and nurturing communities.

Fashion 278
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Can Allbirds make a comeback with a new CEO and transformation plan?

Inside Retail

As Zwillinger told analysts on a call, “The ones that we’re closing for the year are really some of the newer ones that were designed with a little bit of a larger store footprint and probably best served with a more robust apparel offering. To put this in perspective, the SG&A totaled up to just US$122.2 million in 2021.

Planning 130