Deep dive: What social commerce looks like around the world
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Hootsuite contends that 81 per cent of shoppers research products on Instagram and Facebook, and that shopping is a top priority for 48 per cent of Pinterest users.
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