article thumbnail

“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to. However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing.

Strategy 130
article thumbnail

Levi’s GM for Southeast Asia explains why the region “holds immense potential”

Inside Retail

The grand reopening of Levi’s Bangkok flagship at CentralWorld marks a significant milestone in the brand’s direct-to-consumer trajectory and speaks to its commitment to the region. The region holds immense potential, with its vibrant markets and growing consumer base of young millennials and Gen Z shoppers.

Apparel 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.

Apparel 191
article thumbnail

Modibodi names Kerry Cusack as executive director

Inside Retail

Global absorbent apparel brand Modibodi has appointed Kerry Cusack as its new executive director, effective July 31. Based in Modibodi’s Head Office in Sydney, she will be responsible for leading the Modibodi global team, strategy, and execution.

Apparel 245
article thumbnail

How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

But Shein’s key strategy, according to analysts and investors, is to tap a network of largely China-based suppliers, which buck traditional manufacturing trends by accepting small initial orders and scale up based on demand. “For Shipping can still take up to two weeks, depending on the product and a shopper’s location.

Fashion 130
article thumbnail

How Singapore startup Our Barehands connects consumers with global artisans

Inside Retail

Our Barehands, a purpose-driven enterprise, recently set up shop in Funan Mall in Singapore, showcasing a range of apparel and accessories made by underserved communities, including Afghan refugees. She describes the apparel that Barehands offers as versatile and elevated basics that can be worn in various settings.

Consumer 130
article thumbnail

How will consumers shop in 2025? Here’s a look at four emerging profiles

Inside Retail

Retailers are always looking for ways to gain market share and build loyalty, but the strategies that work today may not be relevant in the future. A recent report by WGSN on the future consumer sheds some light on the emerging trends that businesses need to take into account. The pioneers The last consumer profile is the pioneers.

Consumer 130