How niche fandoms power Levi’s most successful collabs
Inside Retail
MAY 27, 2024
“Which brand can say that they’re the inventor of the blue jean,” Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, told Inside Retail. Each time I say that I get goosebumps, the blue jean is arguably the most impactful apparel item on the planet,” he stated.
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