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Marketing as Your Business’s Workout Routine

Retail Bound

Let’s explore how the foundations of content marketing—social media, website-based learning, and paid media—work together like the components of a comprehensive workout plan. Social Media: The Cardio of Your Marketing Strategy Think of social media as the cardio in your marketing workout.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. This often drives frustrated consumers to social media and other platforms in the hopes of finding influencers or fellow beauty enthusiasts with similar complexions or hair traits.

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Alternative Strategies for Lead Gen When Your Trade Show is Cancelled

Trade Group

Worse, a planned conference or trade show event has been cancelled. Now, depending on the time, scale, and your organization’s specific plans for the event, a cancelled event might be a minor setback or a significant catastrophe for your company. Host A Webinar. Leverage Social Media.

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What are digital layoffs and what do they mean for employees and companies?

Inside Retail

Elon Musk is progressing plans to slim down Twitter since he bought the 396 million-member platform for US$44 billion (£38 billion) on October 27. Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers.

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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. This can be as simple or as advanced as you’d prefer.