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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers. What are the benefits to brands and retailers?

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. From a brand perspective, this process often leads interested shoppers away from retailers’ and brands’ e-commerce sites and slows down the shopping cycle. The trio ended up raising approximately $2.1

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With their powers combined: Why online and offline need to join forces

Inside Retail

In a recent webinar on the findings, the brands said in the modern era of retail on and offline retail need to work together in order to best capture the customers’ attention and serve them whenever, wherever and however they want to shop. . Vocisano also pointed to the business benefits of digital catalogues. “You

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What are digital layoffs and what do they mean for employees and companies?

Inside Retail

Elon Musk is progressing plans to slim down Twitter since he bought the 396 million-member platform for US$44 billion (£38 billion) on October 27. Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers.