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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Marketing as Your Business’s Workout Routine

Retail Bound

Moreover, active social profiles show that the company is alive and the content goes to interest potential clients via market education, promotional boosts, and user-generated content strategies. LinkedIn promotes a more serious, enterprise position to relevant professional audiences. How can you consider which channel is best for you?

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With their powers combined: Why online and offline need to join forces

Inside Retail

In a recent webinar on the findings, the brands said in the modern era of retail on and offline retail need to work together in order to best capture the customers’ attention and serve them whenever, wherever and however they want to shop. . Am I promoting the right products? Am I buying the right product?