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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Store layout and design Store layout and design are basic, yet essential factors in creating the initial impression and introduction to the store. Don’t be complacent in this area. Don’t waste this opportunity.

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The Cheesecake Shop reveals fresh new look

Inside Retail

Now a new tagline, Happiness Baked Daily, reiterates that point, as does the store layout. Today the 32 year-old cake chain launches an advertising campaign across digital, social media, cinema and TV. It found customers loved the brand but didn’t believe the cakes were baked fresh on site every day.

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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

Amalgamation of art, design and comfort The brand’s subsidiary in Australia and New Zealand worked closely with Longchamp’s global and regional architecture departments to adapt the new store concept to the layout of the location layout and the heritage of the building.

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Ad-bots and ad-blockers are skewing your analytics

Inside Retail

This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage. Showing ads to customers who have already just purchased (wasting money for the advertiser, and deeply annoying the customer). Too much data. Take action.

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The Grand Opening: Making a Splash with Your Retail Store Launch

Retail Focus

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. First Impressions Matter From color scheme to layout design, your retail store must send a clear message: We’re open, exciting, and welcoming!

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Aligning Exhibit Experiences and Attendee Intent 

Trade Show Booth Companies - Trade Group

Advertising pioneer, Claude Hopkin’s in his autobiography, My Life in Advertising , puts it bluntly: “We must never judge humanity by ourselves. The losses occasioned in advertising by venturing on personal preference would easily pay the national debt. Personal preference is likely to appeal to a minority of people.

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How Aldi, Coles and Woolworths use brand character to drive distinctiveness

Inside Retail

The big three supermarkets rely on their unique brand character to build the entire customer journey from store layout to Insta stories and everything in between. Of course, brand character is more than just (great) advertising. That’s simple, practical advice that helps deliver real consistency for any brand’s expression.

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