article thumbnail

OOH Advertising Trends in 2021 And Beyond

Contra

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. So, how have these unique circumstances shaped OOH advertising trends in 2021? This tech-driven smart advertisement will provide information key to out of home adverts to ensure that the target audience will interact with it.

article thumbnail

What brands can learn from Banana Republic’s successful comeback

Inside Retail

“Reflecting Banana Republic as it was originally conceived – a fictitious territory – we’re building on our heritage and reinventing it for today in the form of democratic, approachable and inclusive luxury,” Stangl said in a statement in 2021, before the launch of the brand’s debut rebrand collection, ‘The New Look’.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Out Of Home Advertising – OOH Explained

Contra

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising . Why Is Out Of Home Advertising Important . We’ll cover it all here.

article thumbnail

Attention Seekers

VMS

Forms with mixed materials and finishes provide another standout display option, while versions with a variety of skin tones afford diversity within merchandising. And for brands looking to make a sustainable statement, eco-friendly mannequins and bust forms that are 100-percent recyclable or even biodegradable are effective alternatives.

Form 52
article thumbnail

“A real no-brainer”: Vacay Swimwear expands presence in North America

Inside Retail

The business formed when Jordan and I were at university, both studying marketing. It’s more so about how we communicate the message through advertising. A lot of the way that consumers over there soak in messaging is different than how they do here, so we have to tailor our advertising a bit for the North American market.

article thumbnail

Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

This data is explicitly given by consumers through surveys, feedback forms, or interactive experiences. The better marketers understand a customer and their current context, the better they can configure offers, marketing messages, and tailored experiences.

Marketing 130
article thumbnail

Four Effective Ways To Segment Your Customers And Why You Should Do It

RetailMinded

This increases the chances of people engaging with your advertising, helping it to be more effective. Demographic segmentation is probably the most important form of segmentation. Segmenting a market by demographics is the most straightforward form of customer segmentation. Demographic Segmentation.