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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. Download a copy of the free 2024 Marketing Spend Report today. Explore emerging opportunities. Connect your data across channels to maximise ROI.

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Decoding the journey from online research to in-store purchase

Inside Retail

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here.

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Welcome to the new customer experience

Inside Retail

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies. You can download it here.

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

Advertising? FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" #2 Automotive trade shows allow for immediate procurement Automotive trade shows aren’t just about showcasing the latest and greatest in the industry. Download the whitepaper on the secrets to automotive trade shows. You’ve hit a wall.

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One Door Retires the Paper Planogram and Replaces it with Merchandising Cloud

VMS

One Door’s Merchandising Cloud platform is built for store teams first, transforming the way retailers plan, execute, and analyze their in-store merchandising. Someone on the team said, ‘maybe we should throw a retirement party for the paper planogram and the concept for a campaign took off.”. The video can be viewed here.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Episodes are available for download on all podcast platforms including A Cast, Apple and Spotify. According to stats from Podcast Insights, more than 155 million people are tuning in to podcasts each week, a demographic that an increasing number of brands are planning to tap into with the launch of their own shows.

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How to Create a Profitable Trade Show Program

Trade Show Booth Companies - Trade Group

From there, continue your research by… Visiting the shows’ website Downloading their prospectus if they have one Rea their “why exhibit” section Interview show management, asking them about latest show stats, their outreach/advertising and promotions to attract new attendees. Social media impact?