Why contextual targeting is the future of digital advertising
Inside Retail
MAY 7, 2024
Google hadn’t been founded, Mark Zuckerberg was only 10, and Digital Display Ads (or “banner ads” as we called them back then) had only just been invented. As demand for online advertising increased, algorithms were developed to match ads with relevant website content. He coined the term ‘enshittification’ to describe this shift.
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