Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). So are marketers. This means that advertising spend is more likely to result in a positive ROI.

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Keep your brand at the front of customers’ minds.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

SEPTEMBER 19, 2022

Customer expectations of engagement and experience in retail are changing equally quickly. Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience.

Engagement 147

Engagement Customer Retention Strategy Marketing 147

Inside Retail

MAY 16, 2022

Just as product pricing may differ from channel to channel, so does customer marketing. The costs associated with drawing customers into stores vs onto mobile sites are markedly different. The most expensive advertising options are not always the most effective. Pillar 2: Product selection, pricing, and promotions.

Promotion 130

Promotion Pattern Advertising Consumer 130

RetailMinded

FEBRUARY 18, 2023

Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. On the other hand, Amazon receives repeat purchases from these customers every month which boosts its revenue. Check out the screenshot below.

Social Media 52

Social Media Customer Retention Engagement Promotion 52