Inside Retail

DECEMBER 13, 2023

How does music support these brands, and what subconscious effect is this having on our shopping behaviour? We can control many of the factors that encourage us to spend impulsively , such as avoiding shopping in the evening, socially, or under time pressure. Christmas music in shops Music has long been used to influence our spending.

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CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

Consumer 52

Consumer Advertising Strategy Promotion 52

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. A marketer’s crystal ball?

Strategy 245

Strategy Marketing Consumer Planning 245

Retail Bound

NOVEMBER 21, 2023

This unique combination of entertainment, convenience, and shopping is not only helping to redefine retail, but also to foster a sense of community that allows brands to connect with their audience on a unique global level. Looking Ahead Shopping on TikTok — or any social platform, in general — isn’t going away any time soon.

Consumer 52

Consumer Shopping Social Media Perspective 52

Creative Displays Now

OCTOBER 11, 2023

So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we’ve outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success. What Is Seasonal Merchandising?

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RetailMinded

SEPTEMBER 19, 2023

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.

Strategy 52

Strategy Consumer Tailored Social Media 52

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Inside Retail

DECEMBER 10, 2023

Especially for consumer durables, the organised shopper can have their preferred (low) price and get it delivered to the door too. The rise and rise of Black Friday Black Friday has evolved into a global shopping phenomenon. The shopping – as in that quaint old activity of visiting shops – has always been a big part of the ritual.

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Consumer Advertising Shopping Strategy 130

Inside Retail

MAY 13, 2024

There’s enough written about inflationary pressures, consumer uncertainty, and increasing competition that if you’re not feeling the pinch, you should feel privileged. It would be great if broader environmental factors like inflation and cost of living made things easier on consumers soon, but what should retailers do in the meantime?

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Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. With over 4.95

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Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . To connect to target audiences, direct-to-consumer (D2C) sales through web stores and third-party marketplaces are becoming increasingly common.

Advertising 246

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Inside Retail

JUNE 1, 2022

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. Those with the right multichannel strategy will win in this volatile e-commerce climate. Increase visibility and put your products front and centre in the eyes of consumers. Sell where consumers shop.

Strategy 130

Strategy Social Media Consumer Advertising 130

Inside Retail

OCTOBER 17, 2023

The fact that all generations in the region are spending more time online and experimenting with new technologies such as AI, VR and healthtech, this will affect how Southeast Asian businesses can successfully engage with consumers,” he told Inside Retail. We’re also seeing more than 75 per cent of our advertisers using Reels ads,” he noted.

Consumer 130

Consumer Social Media Advertising Marketing 130

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. What Is Retail Advertising? Build a User-Friendly Website A few decades ago, product developers and advertisers had a limited reach.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We really want to be that one-stop-shop to talk to the Australian premium shopper,” he said. “We

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Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. It’s safe to say the platform has some winning strategies that keep consumers coming back. Why has Temu been such a massive success? What are Temu’s secrets to success?

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

OCTOBER 29, 2023

Western Australian pearl and fine jewellery brand Kailis has opened a pop-up shop at Westfield Miranda, a shopping centre located approximately 30 kilometres south of the Sydney CBD. Tindall noted that local shopping centres – like Miranda Westfield – have become the “main destination” for consumers and brands alike.

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Retail Bound

APRIL 23, 2024

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

Consumer 52

Consumer Social Media Promotion Marketing 52

Retail Times

APRIL 6, 2021

We don’t need to tell you that the days of traditional shopping are behind us. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Have a look and see if you can incorporate these into your retail strategy. Social shopping.

Shopping 104

Shopping Consumer Social Media Strategy 104

Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”. per cent per annum.”

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Social Media Marketing Advertising Consumer 147

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

CAAD

JANUARY 15, 2024

In this article we will delve into its benefits and strategies for applying it to physical retail. It is the set of actions and strategies used to build a unique and coherent image that allows the brand to be identified and differentiated from others in the market. What is retail branding? What values do you want to convey?

Strategy 52

Strategy Concept Social Media Advertising 52

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores. The beauty of influencer marketing is that it works alongside other marketing strategies.

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Strategy Marketing Social Media Advertising 98

RetailMinded

OCTOBER 1, 2023

Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. Here are a few tips to help you delve into the psychographic nuances that shape consumer choices. Embracing Omnichannel Strategies The key to modern retail success is to embrace omnichannel strategies.

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Looking ahead to the future of online shopping, three key trends in particular are likely to have lasting implications. Direct-to-consumer selling. Australians spent an unprecedented $50.46 Fulfilment of the future.

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Beauty and Health Advertising Consumer Shopping 299

RetailMinded

NOVEMBER 11, 2020

It’s not all doom and gloom though: the pandemic looks set to impose permanent lasting change on retailers far beyond the end of the shutdown, pushing more consumers online than ever before. While Amazon and Walmart are Giants, they aren’t flawless, and it’s possible to disrupt them with the right ecommerce strategy and systems.

Strategy 141

Strategy Management Consumer Advertising 141

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. Cosying up with consumer expectations.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Retail Focus

SEPTEMBER 12, 2023

Therefore, they should be looking at implementing strategies to ensure sustainability. Premium brands maintain a balance between product quality and price, making them accessible to a broader consumer base compared to luxury brands. Today, consumers are increasingly valuing factors beyond just image and prestige.

Fashion 147

Fashion Strategy Consumer Curate 147

Inside Retail

MAY 7, 2024

Stores are syncing product releases and advertising campaigns to calendar events, meanwhile, consumers are planning their purchases to the retail calendar. Inside Retail spoke to Dr Jason Pallant, RMIT senior marketing lecturer, to unpack how retail became reliant on event-based sales and strategies to regain year-long stability.

Consumer 147

Consumer Flow Gifts Marketing 147

Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items. Review your sustainability strategies.

Fashion 162

Fashion Social Media Shopping Pattern 162

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

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Marketing Fashion Shopping Consumer 130

Inside Retail

NOVEMBER 8, 2022

Amazingly, the savage string of rate rises so far this year doesn’t seem to be affecting the shopping habits of Aussies overall, although there has been a dip in sales figures for household goods (down 0.8 You could try the Coles strategy of locking in a bunch of prices until January, seemingly by strong-arming suppliers to reduce costs.

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Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

Customer Retention 147

Customer Retention Advertising Social Media Strategy 147

Inside Retail

JUNE 16, 2021

With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. It can be tempting to cast a wider net, but during highly competitive seasons when advertising supply is limited, broad targeting can do more harm than good. Reach customers early and across multiple channels.

Advertising 236

Advertising Tailored Engagement Strategy 236

Inside Retail

DECEMBER 3, 2023

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? This means that advertising spend is more likely to result in a positive ROI.

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Retail Focus

MARCH 28, 2023

Then, not so long ago, the COVID-19 pandemic brought significant changes to the way people shop, and those changes are expected to continue even as the pandemic fades away. One of the most important shifts is the increased use of e-commerce and online shopping. There have been changes in priorities around consumer spending.

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Pattern Social Media Tailored Advertising 162