Inside Retail

DECEMBER 19, 2022

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. The pandemic mindset-shift for fitness. He was raw, honest and brilliantly witty. “If

Beauty and Health 246

Beauty and Health Advertising Social Media Other 246

Inside Retail

JULY 26, 2022

For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. The democratisation of beauty.

Department Stores 277

Department Stores Advertising Social Media Contrast 277

Inside Retail

AUGUST 30, 2022

The Australian beauty brand known for its eyeliner products, The Quick Flick, has expanded its reach into Asia with Singapore as its first destination, tapping into the city state’s US$1.13 billion beauty market. The Quick Flick’s products are being distributed in partnership with local beauty e-commerce platform Powella.

Perspective 130

Perspective Advertising Marketing Consumer 130

Inside Retail

MAY 20, 2024

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. Bunnings has community feel-good snags and delightfully dorky staff-led advertising.

Beauty and Health 147

Beauty and Health Gifts Advertising Other 147

Inside Retail

MAY 10, 2021

Makeup and beauty giant Sephora has smeared its once flawless reputation with an ugly shade of performative inclusion. While the inclusion of disability is rarely a bad thing, the problems begin when that particular business strategy is not thought through, poorly executed, and simply tokenistic. Visit: lisacox.co.

Advertising 235

Advertising Other Marketing Line 235

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And if the latest consumer behaviours are any indication, this trend is here to stay.

Beauty and Health 299

Beauty and Health Advertising Consumer Shopping 299

Inside Retail

NOVEMBER 29, 2022

Thanks to the company’s concerted infrastructure investment strategy over the years, there are no longer too many South Koreans more than 10 kilometres from one of Coupang’s one hundred or so distribution centres, or unable to take advantage of its next-day delivery capability. Top line slows, bottom line fattens.

Line 147

Line Beauty and Health Merchandising Advertising 147