Advertising Beauty and Health Consumer Line 
Inside Retail
JULY 26, 2022
For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. The democratisation of beauty.
Inside Retail
MAY 8, 2022
I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . For the year to June 2021, consumer retail spending grew by 9.1 per cent year-on-year growth in retail consumer spending to March 2022 3. Twenty-per-cent off at my local Thai restaurant on a Friday night?
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Inside Retail
AUGUST 30, 2022
The Australian beauty brand known for its eyeliner products, The Quick Flick, has expanded its reach into Asia with Singapore as its first destination, tapping into the city state’s US$1.13 billion beauty market. The Quick Flick’s products are being distributed in partnership with local beauty e-commerce platform Powella.
Inside Retail
SEPTEMBER 22, 2021
The line will be designed for all ages and sizes, thanks to her “why be boring?” High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Beauty faces up to ageing.
Inside Retail
MAY 20, 2024
But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. It’s a powerful mix of symbolism that makes the consumer feel smarter.
Inside Retail
APRIL 22, 2021
Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Australians spent an unprecedented $50.46
Inside Retail
AUGUST 18, 2021
June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.
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