Running from 19 November for six weeks, the humorous advert aims to “reignite shoppers’ emotional connection with the brand and drive awareness of the Thorntons portfolio in the lead-up to Christmas”.
Levi Boorer, customer development director at Ferrero, said: “Our latest campaign will keep the brand front of mind during a key sales period for retailers, ensuring long-term success of the brand and helping to drive purchase of our products in stores.”
There will be both a 30- and 20-second advert that show a group of friends getting together, with one couple bringing a box of Thorntons Classic as a gift.