Country Life butter in sponsorship deal with Alan Titchmarsh TV series

Print

British butter brand Country Life has teamed up with ITV weekend show Love Your Weekend for a sponsorship campaign from this month (September).

love_your_weekend_01.jpg

The show, presented by Alan Titchmarsh is airing on Sunday mornings and is said to celebrate “all that is great about the British countryside”, including food and drink.

Country Life will be the official sponsor of the show throughout series three, which kicked off on 5 September, and for a Christmas special.

Branded idents will run throughout the two-hour episodes.

Emilie Grundy, Saputo Dairy UK marketing controller, said: “The Covid-19 pandemic instigated a reversal of long-term sales decline in the butters and spreads category, which has been sustained, with sales of butter up by 9% when compared with pre-pandemic volumes.

“As we approach the lead-up to Christmas – an important seasonal peak for the butter category – we are confident the Love Your Weekend partnership will drive brand awareness and help reinforce our unique British heritage and positioning, which we know to play an important role in decision-making for our target shopper.”