Talking Retail Grocery and product news for independent retailers
The campaign is running across TV and video-on-demand platforms throughout August and September, highlighting different serving suggestions and referencing the easing of lockdown restrictions.
Gareth Turner, head of brand at Weetabix, said: “This latest investment reaffirms our ongoing commitment to driving category sales and brand awareness at what is always a key period for cereals.
“Landing ahead of the new school year, the campaign will present retailers with a golden opportunity to drive sales of Weetabix Original and other fun recipe ingredients and help the nation’s schoolkids, and their parents, get the healthiest start to the day possible.”
