National Lottery campaign launches ahead of super jackpot draw

The ‘Not That Dream’ campaign aired on Saturday (29 June) night and is continuing throughout the week.

Camelot’s retail director, Jenny Blogg, said: “As with many of our EuroMillions ads, it’s intended to be fun, and the one airing this week is certainly a little tongue-in-cheek.

“We’ve always had strong support from our retail partners when we launch new ad campaigns, and they can get fully behind the latest one and the huge draw itself by siting their new POS as soon as possible, if they haven’t already. Their continued support goes a long way in helping to raise around £30m every week for National Lottery Good Causes.”