Jet brings back TV campaign

By Liz Wells in Industry News 27th May 2021

Jet is bringing back its Keep on Moving campaign which features a man driving through the countryside on a grand piano, to coincide with the country opening up.

The campaign, which originally launched in September 2020, was shown exclusively in the North East and Midlands. The second airing will target new territories including Yorkshire, East of England, and the North West.

The advert will also feature nationally on SkySports cricket in England versus New Zealand test matches.

Áine Corkery, manager of brand at Phillips 66 Limited, said: “The campaign landed so strongly with both our Jet dealers and consumers first time around that making the decision to bring it back this year was an easy one. It’s an ad that celebrates the joy of driving and the open road and it captures our ‘driver-first’ ethos perfectly.”

The ‘Keep on Moving’ campaign, which launched on Sky and Virgin Media today (27 May), will run until 4 July.