New York Bakery Co. kicks off £2m advertising campaign

By Éilis Cronin in Grocery 20th April 2021

Bagel brand New York Bakery Co. has unveiled a £2m campaign to reinforce that “New York and bagels are synonymous and setting the New York style bagel apart from any competition”.

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The “New York or Nothin’” campaign includes a 30-second TV advert and further advertising across print and social media, including influencer activity.

Over the past year, 1.125m new shoppers bought into the brand, “bringing the highest share of incremental shoppers to the category”.

It said New York Bakery Co. shoppers bought 33% more frequently the those who bought any other bagel brand.