Remove Accessories Remove Concept Remove Food & Beverages Remove Promotion
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The perfect brew: Vittoria’s Food & Beverage MD talks expanding DTC

Inside Retail

In terms of the actual activation at the event, we do a few different things around that bar concept. And then the website has a focus not just on coffee, but on accessories as well. The strategy isn’t just to get a product ranged somewhere and then run a promotional program and that’s it.