Remove Accessories Remove Brand Management Remove Pattern Remove Social Media
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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“We can’t afford it” and other plus-size fashion excuses designers make

Inside Retail

million women, and collectively we are spending around $6 billion each year on clothing and accessories. Since starting LeukBook, it feels like we are seeing new brands pop up nearly every week! No existing followers/ customers – Let’s say you’re a brand who has traditionally not catered to 14+ women. The common theme?

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