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Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. Growing our existing wholesale partners is the main goal and the genesis of the push for further brand presence in the market.

Expansion 261
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Inside Incu’s digital relaunch plans for A.P.C. and Rag & Bone

Inside Retail

But in the past, it was a lot harder to market to A.P.C. IR: When do you plan to launch the new websites? IR: Were those stores planned and delayed due to Covid, or has there been a recent increase in demand? DL: We hired a new marketing manager, new buying manager, new creative brand manager.

Planning 130
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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

Inside Retail : I understand Sheike is planning to expand to South Australia. Sandra Kennedy: We’re planning on opening the store in the middle of this year, and we’re very excited because it’s actually our first SA store in the portfolio, and it will also be our first strip store, so our first store outside of a centre.

Marketing 130
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From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. He said that DVF is an industry leader in “effortless femininity,” and that the two brands were a perfect fit, with aligned goals and objectives.

Apparel 246
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands. In 2019, Volley’s brand manager John Szwede told News.com.au

Artistic 244
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Hallenstein Brothers gets new CEO

Inside Retail

Brown has been a brand manager at True Alliance since 2009, most recently managing the Ben Sherman brand. In that role, he was responsible for product sourcing, buying, design, marketing, wholesale and retail sales, brand positioning and organisational development.

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Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

Inside Retail

Increasingly popular and worn by the rich and famous, luxury outerwear brand Canada Goose is planning to spread its wings in Australia via a partnership with Melbourne-based fashion house Brand Collective. We have a very diversified portfolio which is aimed at different demographics and sectors of the market.

Expansion 130