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Indigenous fashion takes centre stage at Country to Couture

Inside Retail

‘From dusk to dawn’ was the theme of this year’s Country to Couture showcase of Indigenous fashion, and the designers certainly delivered, sending a wide range of looks down the runway from glamorous evening wear to cool athleisure — but all with a culturally significant story to tell. .

Fashion 246
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Introducing Asia’s answer to slow fashion: Supermint

Inside Retail

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

Fashion 130
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Digital fashion: Welcome to the edge of disruption

Inside Retail

Digital fashion is a futuristic concept for most of us. Yet there are signs in popular culture and advanced technologies indicating that digital fashion is just around the corner. We could soon be adding digital fashion posts to our social media feeds as naturally as we use augmented reality filters.

Fashion 130
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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success. The brand often collaborates with artists and designers.

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Crypto fashion: why people pay real money for virtual clothes

Inside Retail

Digital artist and Japan-enthusiast Kai’s real name is Noah. The niche crypto assets are also capturing the attention of some of the world’s biggest fashion companies, keen to associate themselves with a new generation of gamers – although most of their forays so far are for marketing.

Fashion 130
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How Korean popstars helped this New York jewellery brand go viral on TikTok

Inside Retail

OHTNYC is a New York-based accessories and apparel brand founded by Jinsol Woo, a one-time engineering student turned jewellery designer. He went on to complete his mandatory military service in South Korea and then moved to New York City to study design at the Fashion Institute of Technology.

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Analysis: How five luxury brands won digital fashion week

Inside Retail

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

Fashion 147