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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.

Apparel 264
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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

It’s clear our apparel strategy is working, both from a sales perspective but also in terms of adding relevance and resonance to the brand. “We Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy.

Strategy 246
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How Singapore startup Our Barehands connects consumers with global artisans

Inside Retail

Our Barehands, a purpose-driven enterprise, recently set up shop in Funan Mall in Singapore, showcasing a range of apparel and accessories made by underserved communities, including Afghan refugees. She describes the apparel that Barehands offers as versatile and elevated basics that can be worn in various settings.

Consumer 130
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How Sgt Puppa aims to take a bite out of the booming pet industry

Inside Retail

The brand’s debut collection, called Hump Day, features around 20 products, including dog apparel and accessories, such as leads, backpacks, food bowls and water bottles, as well as cooler bags, athleisure and other items for humans in a limited-edition print. We’re going to test and refine, but she’s going to be a cracker.”

Fashion 246
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GoTo and Alibaba lead the charge in Asia-Pacific’s booming retail market

Inside Retail

Watsons’ “The Grand Store” in the Philippines is leading this trend by leveraging Artificial Intelligence (AI) and Augmented Reality (AR) to personalise in-store shopping. A balanced perspective According to Quan Yao Peh, senior analyst at Euromonitor International, the pandemic has accelerated retail digitalisation.

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An in-depth look into Aussie luxury brand Oroton’s major turnaround

Inside Retail

Fast forward four years and it’s undergone a major turnaround with a fresh re-brand, a successful apparel offering and international growth on the horizon. One of the big things that we did was diversify into apparel, which has now had two years in the business. We’ve invested in so many areas already in the last two years.

Apparel 246
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‘Storm on the horizon’ for retailers amid economic pressures

Inside Retail

Customers were spending more on clothing, footwear and personal accessories, department stores and cafes and restaurants in July 2022, compared to the 12 months prior, and consumer sentiment was also up, by 3.9 According to the Australian Bureau of Statistics (ABS), retail sales were up 19.2

Consumer 246