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American Apparel set for Australian comeback

Inside Retail

American Apparel is relaunching in Australia and expanding into New Zealand, releasing its new season range online online. “We will also be bringing our newest collections and styles of American Apparel to those markets and will be supporting the brand with our Craft the Culture campaign. .

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How Walmart’s partnership with Unspun is reshaping apparel retailing

Inside Retail

According to Walmart, while traditional methods of apparel production require the fabric to be cut and stitched, Unspun’s first-of-its-kind 3D weaving technology skips these steps, going straight from yarn to garment, eliminating waste generated by the process: fabric offcuts, discarded unsold inventory and transport emissions.

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Apparel label The Upside partners with pilates chain in sustainable collection

Inside Retail

Apparel brand The Upside has partnered with fitness franchise Strong Pilates to launch a sustainable activewear collection. The post Apparel label The Upside partners with pilates chain in sustainable collection appeared first on Inside Retail Australia.

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Comfort and compression: Skims brings innovation to men’s apparel

Inside Retail

Last week, multi-franchise mogul Kim Kardashian announced the latest addition to Skims, her shapewear and apparel line, with the launch of a new product range dubbed S k ims Men. In addition to the expansion of the menswear market, there is also a growing demand for innovation within the men’s underwear industry.

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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

The demise of the unattainable, airbrushed and aspirational model, and the movement towards a more realistic reflection of society in the intimate apparel retail sector, is not merely a trend, it’s a new way of doing business. It was valued at US$200 million in 2022.

Marketing 259
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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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Under Armour launches sportswear range exclusive to Australia

Inside Retail

Under Armour has announced an expanded range of apparel, footwear, and accessories exclusively for the Australian market. The ‘Live in UA’ campaign will roll out across all of Under Armour Australia’s digital brand platforms and nationally in Under Armour Brand Houses and out-of-home marketing placements.

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