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Under Armour continues to struggle although decline softens

Inside Retail

Athletic apparel brand Under Armour posted revenue of US$1.6 Direct-to-consumer revenue rose 3 per cent to $596 million after the company managed to control the sales experience and tell a story around its merchandise. Apparel revenue increased 3 per cent to $1.1 Accessories sales rose 3 per cent to $114 million.

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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. The opportunity then came up to make merchandise for this player that I created, which sold really well. It’s a rambling story, but now I basically create merchandise for this club I made up.

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What brands can learn from Banana Republic’s successful comeback

Inside Retail

Banana Republic was losing market share to brands that offered similar clothing lines that had a similar masstige appeal, including competitors like Abercrombie and Fitch and J. The store design was modernised and upgraded to reflect the new brand identity by adding styling services, elevated merchandising, and hospitality training for staff.

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Levi’s GM for Southeast Asia explains why the region “holds immense potential”

Inside Retail

This includes the Levi’s Tailor Shop, an embodiment of craftsmanship where denim aficionados can breathe life into their apparel through bespoke touches of embroidery, patches, and fabric panelling. This is in line with the brand’s strategy of being direct-to-consumer first. “At

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New Balance bottles its scent and enters the beauty space with Grey Store

Inside Retail

New Balance has entered the beauty market in celebration of opening a premium direct-to-consumer retail store in Australia this December and it smells like luxury on and off the court for the apparel brand. billion, a 21 percent increase on the year prior, and globally, it has over 500 retail stores and in excess of 3000 retail partners.

Balance 264
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Rebel: Inside Australia’s store concept of the year

Inside Retail

Innovation room : Where partner brands bring to life interactive transitional experiences from month to month, such as the cusomisable Lebron James t-shirt activation at launch; Energy zone : Where key campaigns come to life with over-the-top merchandising and storytelling to engage customers in a more immersive way.

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Immersive Queen store opens on Carnaby Street

Retail Focus

The Shop, ‘Queen The Greatest’ will be open until January 2022 and will feature a line-up of limited edition music releases, exciting fashion collaborations and lifestyle products with weekly new product drops and events. Product includes Rubix Cube, Christmas jumpers, cards, wrapping paper and accessories. Doug Peters/PA Wire.

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