Comfort and compression: Skims brings innovation to men’s apparel
Inside Retail
OCTOBER 30, 2023
Last week, multi-franchise mogul Kim Kardashian announced the latest addition to Skims, her shapewear and apparel line, with the launch of a new product range dubbed S k ims Men. In 2020, Savage X Fenty and Nubian Skin, lingerie brands for consumers with melanin-rich skin tones, launched underwear specifically designed for men.
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