Talking Retail Grocery and product news for independent retailers
The new packaging will “ensure customers will easily identify their Christmas favourites”, with the new colour aligning with the brand’s in-store and online marketing.
Spar is also expanding its festive range with Spar Pigs in Blankets (300g; £3) and Spar Stuffing Balls (360g; £3), which will be available from 13 December and allow customers to “target smaller occasions and embrace Christmas traditions”.
They join existing Spar Luxury All Butter Mince Pies (six-pack; £2), Spar’s limited edition Christmas sandwiches such as Spar Turkey Feast and new Spar Brie & Cranberry, available from 15 November, and five new frozen lines.
The Spar Brand Christmas 2021 range will be supported in-store with digital and brand-new POS and marketing activity.
Myles Mersh, Spar brand manager, said: “We are anticipating a family festive season this year and as a result we are encouraging Spar stores to engage with customers as early as possible to ensure they are front of mind when it is time to purchase.
“Our 2021 Christmas range covers a number of new incremental lines and a wide range of customer missions over the festive period, including meal trimmings, antipasti, party food, food to go, dips, confectionery, desserts and more.”
