Spar own-label extension taps into frozen trend

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Spar is expanding its frozen own-label range in line with the category’s year-on-year sales.

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The five new products will launch on 25 October and include Spar Potato Wedges (750g; £1), Spar Curly Fries (700g; £1.50), Spar Corn on the Cob (600g; £1.35), Spar Raspberries (400g; £2) and Spar Blueberries (400g; £2).

Dave Wright, Spar UK brand manager, said: “With consumers trust in the quality of our Spar Brand lines, the increase in sales in Spar stores is predicted to continue as shoppers look for value and look to reduce their food waste.

“We will look to capitalise on this switch of shopping habits by bringing added interest to the range with these five new product lines.”

The new products will be supported in-store with POS as well as featuring on Spar’s digital channels.