Remove 2022 Remove Promotion Remove Shopping Remove Social Media
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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Emerging shopping platforms.

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. million to online shopping scams, and over $92 million to scams overall, according to Scamwatch. So far this year, Australians have lost more than $1.2

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping, or purchasing products during a livestream, was a small part of that. billion in sales in 2022. TikTok will be the destination for live shopping.

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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023.

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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Retailers within the pharmacy sector are evolving and exploring ways to best cater to consumers with the creation of one-stop-shop pharmacy retail spaces and superstores. Wesfarmers acquired Priceline’s parent company API in 2022 when CEO Rob Scott saw an opportunity to enter the fast-growing $25 billion health, well-being and beauty sector.

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Seven Key Technologies For Retailers In 2022 

RetailMinded

These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Here’s a list of the top retail technologies you must look out for in 2022: . Hence, the creation of customer chatbots to promote better communication with customers. . Voice Commerce .

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Decoding the journey from online research to in-store purchase

Inside Retail

The impact of inflation and the rising cost of living has radically changed the way Australians are shopping, and is creating a turbulent outlook for retailers as shoppers tighten their purse strings. Beyond sharing deals and promotions with customers, catalogues serve an important second purpose, Babu said.