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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

billion in 2022. Embracing omnichannel commerce ensures that your customers can transition effortlessly between various touchpoints, whether it’s your website, social media channels, mobile app, or brick-and-mortar store. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Started as a passion project by Greta Gale, a lawyer and former Woolies X senior marketing manager, who needed a classic black everyday suit, the premium women’s suiting and tailored separates brand officially launched in January 2022. I was fortunate that, in terms of launching the brand, I had a marketing background.

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5 Must-Have Products to Advertise Your Business for 2022

RetailMinded

It can be as simple as word of mouth, especially if you are in the neighbourhood lemonade business, but the bigger and more widespread your business, the more complex your advertising campaign will need to be to ensure the correct level of market penetration. Something for Nothing – Making Use of Free SEO Tools. It’s up to you.

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How Supreme balances price point and prestige to win over streetwear fans

Inside Retail

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020. million by 2031. million by 2031.

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Meet the woman building a modest fashion empire in Malaysia

Inside Retail

2022 has been a rollercoaster ride for us, by the end of last year, we saw our sales rising due to the post-pandemic knock-on effect in the marketplace, so that was good for us,” Vivy Yusof, told Inside Retail. Yusof is no different in this area, and her brands are always using social media heavily. They love sustainability.

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Take Millennials out of the too-hard basket. Here’s how to lure them in.

Inside Retail

Millennials are now the largest generation of buyers in Australia, and the prime target market for brands looking to future-proof their customer base and stay relevant with Australia’s most powerful consumers. Let’s look at what matters most when it comes to the Millennial market. per cent of Australia’s population (up from 20.4