Inside Retail

DECEMBER 17, 2023

Herbal supplements, vitamins and minerals and protein-based products have saturated/(flooded) the market and the businesses that sell them have experienced phenomenal growth, online during the pandemic and in the years following. billion by 2030.

Beauty and Health 258

Beauty and Health Social Media Circulation Space 258

Inside Retail

MAY 14, 2023

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. The post Motherhood isn’t glossy perfection, so stop marketing like it is appeared first on Inside Retail.

Marketing 130

Marketing Social Media Gifts Curate 130

Inside Retail

AUGUST 3, 2023

Millennials are now the largest generation by population, but according to a 2022 report by research firm Wunderman Thompson, Gen Z has already eclipsed Millennials in terms of their spending spending, being worth around $153 billion compared to Gen Y’s $99 billion. It’s essential to ask: who are we as a brand?

Social Media 130

Social Media Marketing Tailored Consumer 130

RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Customer Service Robots . Facial Recognition .

Social Media 98

Social Media Marketing Promotion Shopping 98

Retail Focus

APRIL 4, 2024

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Five brands have been selected based on their current market positioning at the luxury level.

Social Media 147

Social Media Strategy Balance Engagement 147

RetailMinded

AUGUST 31, 2022

It can be as simple as word of mouth, especially if you are in the neighbourhood lemonade business, but the bigger and more widespread your business, the more complex your advertising campaign will need to be to ensure the correct level of market penetration. You may find the need to tweak the details for improved impact. It’s up to you.

Advertising 98

Advertising Social Media Circulation Promotion 98

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

Social Media 246

Social Media Apparel Color Texture 246

Inside Retail

DECEMBER 3, 2023

Heather Ibberson, a senior retail analyst from the retail intelligence company Edited, noted that, “What makes beauty calendars so successful is they work well across market segments, giving customers options in multiple price brackets.” The challenge today comes from increased competition in the market.

Social Media 130

Social Media Gifts Curate Department Stores 130

Inside Retail

MAY 31, 2023

Launched in September 2022, the Boston-headquartered platform boasts the resources of a powerful parent – China’s Pinduoduo Holdings. That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. trillion this year, capturing a significant share of the global market.

Social Media 130

Social Media Consumer Fashion Marketing 130

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

JANUARY 5, 2023

Her appointment follows a seven-month search after the brand’s former CEO Patrik Frisk announced his resignation in May 2022. According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data.

Social Media 130

Social Media Strategy Promotion Consumer 130

Inside Retail

JANUARY 5, 2023

Her appointment follows a seven-month search after the brand’s former CEO Patrik Frisk announced his resignation in May 2022. According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data.

Social Media 130

Social Media Strategy Promotion Consumer 130

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. The annual retail sales in the UK totaled 496 billion pounds in 2022, growing significantly over the last decade. Exceptional customer service goes beyond driving sales.

Social Media 130

Social Media Perspective Tailored Strategy 130

Trade Show Booth Companies - Trade Group

JUNE 6, 2022

Another way to stand out from your competitors and save money is to use free social media platforms and email campaigns to market your booth before the show. Having discussed three simple principles for investing in a trade show marketing plan, here are some specific ideas you can apply today. Promotions .

Social Media 85

Social Media Space Promotion Planning 85

Retail Focus

JUNE 22, 2022

The space includes a vloggers area specifically designed for interviews, complete with social media backdrops, VIP treatment rooms and a neon archway activated by movement. It has been great to help the client open their first physical store and move into the UK market. million treatments globally in 2022. .

Social Media 173

Social Media Interior Artistic Space 173

Inside Retail

JULY 24, 2022

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The capital will also support a hefty marketing push to onboard more sellers, including brands. Thrifting has been a part of fashion culture for decades.

Fashion 147

Fashion Social Media Circulation Accessories 147

Inside Retail

AUGUST 17, 2023

Marketing teams hope it will result in cheaper, faster and virtually limitless ways to advertise products. Investment is already ramping up amid expectations AI could forever alter the way advertisers bring products to market, executives at two top consumer goods companies and the world’s biggest ad agency told Reuters. .”

Advertising 245

Advertising Social Media Marketing Consumer 245

Retail Focus

FEBRUARY 23, 2024

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. Content includes daily price promotions, details of MeinBodenbelag’s social media channels, introductions to staff, directional signage, cool videos for relaxing in the customer lounge and even cartoons in a designated corner for children.

Display 162

Display Shopping Promotion Social Media 162

Inside Retail

OCTOBER 17, 2022

2022 has been a rollercoaster ride for us, by the end of last year, we saw our sales rising due to the post-pandemic knock-on effect in the marketplace, so that was good for us,” Vivy Yusof, told Inside Retail. When is the next promotion? Yusof is no different in this area, and her brands are always using social media heavily.

Fashion 130

Fashion Social Media Gifts Promotion 130

Inside Retail

DECEMBER 13, 2023

A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. While Christmas may still be the primary focus of retailers and media channels in the US, there has been a notable increase in products geared towards other festive occasions, including Hanukkah and Lunar New Year.

Gifts 130

Gifts Accessories Accessories Social Media 130

Inside Retail

JUNE 27, 2023

Marquee Retail Group, the parent company of Colette by Colette Hayman (CBCH) and The Daily Edited (TDE), is aiming to expand its market share through acquisitions and expansions. It has opened 22 more stores – bringing the total today to 57 – and placed a strong emphasis on correcting the product range, pricing and promotional strategy.

Accessories 130

Accessories Accessories Promotion Planning 130

Inside Retail

NOVEMBER 8, 2022

The self-proclaimed ‘complaint hotline operator’s purchase of social media Twitter is the biggest story in tech circles, and not because it has gone smoothly. . Musk’s blunt approach has come across as unkind and inconsiderate,” senior lecturer in marketing at Macquarie Business School Abas Mirzaei told Inside Retail. . “In

Advertising 246

Advertising Social Media Promotion Line 246

Inside Retail

MARCH 27, 2023

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. While, for retail and online merchants, it is beneficial for them as they are optimising their marketing budget on a cost-per-sale basis too,” he said.

Social Media 130

Social Media Shopping Management Promotion 130

Inside Retail

NOVEMBER 27, 2023

Most categories are recording significant declines now compared with 2022, according to the Australian Bureau of Statistics, as households across Australia are saddled with mounting bills and expenses. Promotions and offering value are a big part of this, especially during a cost-of-living crisis.

Strategy 130

Strategy Social Media Consumer Pattern 130

Inside Retail

JULY 4, 2023

That’s particularly true of the athletic footwear and apparel business in a growth market like China, where there are a lot of new entrants and the early movers are beginning to seriously sweat the competition. Nike, the market leader, is shrugging it off. Adidas, in its latest release, for the first quarter, reported an 11.9

Apparel 147

Apparel Social Media Marketing Advertising 147

Inside Retail

JANUARY 31, 2023

At the same time, they have created confusion and a struggle to accurately measure and identify the effectiveness of digital promotion campaigns. The responses shed light on where brands need to be when it comes to measuring marketing impact and assessing marketing attribution effectively.

Fashion 130

Fashion Tailored Strategy Social Media 130

Inside Retail

FEBRUARY 2, 2023

TheRY launched online in April 2022 with a range of graduated compression socks and leggings that have been medically tested and approved by the Therapeutic Goods Administration (TGA) to improve circulation, as well as breastfeeding-friendly bamboo tops. “We’re We don’t really want to pay someone to speak about our product.

Circulation 246

Circulation Flow Specialty Retailers Social Media 246

Inside Retail

FEBRUARY 27, 2023

Australia Post’s 2022 e-commerce industry report told us that online retail sales represent around 20 per cent of total retail sales , with shopping habits being reformed during the pandemic. However, over the 12-month period from November 2021 to November 2022, online purchases were down 3.8

Social Media 130

Social Media Harmony Shopping Promotion 130

Inside Retail

JANUARY 16, 2023

Perera says that a significant number of businesses and retailers will use ChatGPT to assist with language-related tasks, such as social media posts, headlines, product descriptions and promotional video scripts for Instagram stories, TikTok, YouTube and so on. But even for other functions, it can be indirectly useful.”.

Social Media 239

Social Media Other Form Promotion 239

Inside Retail

FEBRUARY 27, 2023

Previously, we solely had a digital focus around Google and social media. A huge success Not limited to luxury resale, Gillespie believes that pop ups can be an effective marketing and brand activation strategy for retailers across a broad range of categories.

Social Media 130

Social Media Strategy Form Marketing 130

Inside Retail

AUGUST 3, 2023

The secret recipe In Ng’s opinion, the secret to creating a successful fast-food marketing campaign is combining interactive strategies with a compelling brand story that ensures the brand is top of mind for everyone. “At By staying attentive to consumer preferences, we can continue to thrive in this ever-changing market,” she concluded.

Strategy 130

Strategy Social Media Consumer Engagement 130

Retail Focus

SEPTEMBER 14, 2023

The first is that people are less trusting than they used to be, particularly in governments, institutions and the media, particularly since the pandemic when the public was at its most vulnerable and dependent. The good news is that trust has shifted to companies – and, more specifically, to brands.

Advertising 162

Advertising Consumer Curate Social Media 162

Inside Retail

JULY 7, 2022

The market shone gloriously last year as crypto-rich speculators spent billions of dollars on the risky assets, pumping up prices and profits. Now, six months into 2022, it’s looking ugly. “The crypto bear market has definitely had an impact on the NFT space,” said Gauthier Zuppinger, co-founder of NonFungible.com.

Social Media 147

Social Media Art Display Flow 147

Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. 2 Mobile-first cohorts like Zoomers (Gen Z) are a key group influencing consumer trends as they relate to the direction of social commerce and the omnichannel retail equation.

Social Media 52

Social Media Consumer Shopping Marketing 52

Trade Show Booth Companies - Trade Group

JANUARY 23, 2023

In 2022, SHOT Show was given the Comeback Award for Exhibitor Excellence at the annual T-Awards hosted by the Trade Show News Network (TSNN). Check out these resources to help with your trade show marketing strategy. The Trade Group is a full-service trade show and event marketing company.

Social Media 52

Social Media Outdoor Perspective Marketing 52

Trade Show Booth Companies - Trade Group

SEPTEMBER 25, 2023

Unlocking the secrets to achieving virality across social media platforms can be challenging, particularly regarding video content. End screens and cards: Use these to promote other videos and encourage users to subscribe or take specific action. Promotion: Share your video content on other social media platforms.

Social Media 52

Social Media Engagement Promotion Other 52

Inside Retail

JANUARY 3, 2024

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. IR : Can you discuss your social media strategy?

Apparel 130

Apparel Social Media Merchandising Balance 130