2022 Customer Engagement Engagement Tailored 
Inside Retail
JULY 27, 2023
Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.
Inside Retail
FEBRUARY 20, 2024
billion in 2022. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount. This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer.
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Inside Retail
NOVEMBER 14, 2022
Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers? Personalisation is a key to engagement.
Inside Retail
JANUARY 12, 2023
McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. This enables tailoring of messaging and content specifically for certain audiences.
Inside Retail
FEBRUARY 16, 2022
Today, customers expect highly tailored and targeted interactions when they engage with a brand. To deliver valuable and highly personalised customer communications and interactions, retailers need to capture all the signals that a customer displays through their engagement with the organisation.
Retail Focus
APRIL 4, 2024
Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Luxury brands prioritise the customer experience in their digital transformation efforts.
Inside Retail
JANUARY 8, 2024
billion in revenue in 2022. per cent in 2022 compared with the year prior. Driscoll cited data from Lionesque Group, a leading creator of pop-ups, which showed that nearly half of Gen Z shoppers who primarily shop online prefer to engage with brands through experiential pop-up activations when shopping in person.
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