Remove 2022 Remove Customer Engagement Remove Engagement Remove Shopping
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Shop from the car: US retail expert on the biggest tech, trends to watch

Inside Retail

Heubel, in discussion with Inside Retail managing editor Heather McIlvaine, highlighted the US and global retailers at the forefront of the industry who are introducing cutting edge innovations, and are shaping the way that consumers shop and spend. You can watch the Masterclass sponsored by Adobe here.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers? Personalisation is a key to engagement.

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As Microsoft shuts stores in China, are authorised retailers still relevant?

Inside Retail

“Authorised retail stores remain relevant in China due to their ability to assure product authenticity, provide immersive shopping experiences, and support omnichannel strategies,” said Gollipalli. They foster consumer trust, enable personalised customer engagement, and integrate advanced technologies like AI and AR.”

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Decoding the journey from online research to in-store purchase

Inside Retail

The impact of inflation and the rising cost of living has radically changed the way Australians are shopping, and is creating a turbulent outlook for retailers as shoppers tighten their purse strings. According to Nielsen’s research, digital catalogues are the most effective medium to drive customers in store.

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How to build a better customer experience in a cost-of-living crisis

Inside Retail

But in a race to the bottom are we creating a battlefield that will only encourage consumers to shop around and switch? And the way to do this is by creating experiences for customers over and above discounts and sales. This helps employees connect and engage with the vision of the organisation. How are your engagement scores?

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Retailers can’t afford to discount the customer experience this December

Inside Retail

billion for the four day event this year marginally above the predictions ahead of both the 2021 and 2022 events. The 2024 prediction was somewhat bearish given that the National Australia Bank reported the actual sales for the four-day Black Friday and Cyber Monday shopping event were estimated at $7.1