German toy brand Haba just opened its first store in China. Here’s why
Inside Retail
OCTOBER 6, 2022
Designed in bright, inviting colours and equipped with specially developed, high-end wooden furniture, seating options and a play area, users can browse a wide range of products, try them out and experience the new brand environment. It’s all about creating brand desirability and credibility,” Semblat stated. Going digital.
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