Remove 2022 Remove Advertising Remove Management Remove Promotion
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5 Must-Have Products to Advertise Your Business for 2022

RetailMinded

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Greenwashing: UK advertising watchdog bans greenwashing advertisements

Eye on ESG

On 7 June 2023, the UK Advertising Standards Authority (“ ASA “) – the UK’s independent advertising regulator – banned a series of advertisements from a number of large oil and gas companies for including misleading information about their socio-environmental credentials.

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.

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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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AV in retail: Putting the customer first

Retail Focus

Scott Pickus, marketing manager at Dynascan Technology, says: “After more than a year of lockdowns and limited access to stores, retailers are inevitably feeling the pressure to restore traffic inside their physical locations. ISE 2022 will welcome exhibitors showcasing the very latest technologies for the retail sector.

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How to Prepare for Amazon Prime Day 2022

Retail Bound

Amazon recently announced that Prime Day 2022 will be July 12 th -13 th. Here are some valuable tips to help product brands prepare for Amazon Prime Day 2022. The first approach must be to ensure that your Amazon product listings are optimized to represent the product, not the promotion. ‍ 1. Use Unofficial Deals.

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Decoding the journey from online research to in-store purchase

Inside Retail

We’ve been seeing a trend since Covid-19 onwards that brand loyalty is in question, and consumers are looking for alternatives, deals and promotions,” Babu said. “If Beyond sharing deals and promotions with customers, catalogues serve an important second purpose, Babu said. Watch the full webinar here.