Inside Retail

SEPTEMBER 26, 2022

“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. It’s all about becoming more relevant to a younger customer.

Outdoor 245

Outdoor Advertising Social Media Expansion 245

Contra

JANUARY 25, 2023

Succeeding at sporting events marketing can be a challenging task. Marketing at Sporting Events As with all advertising, the location of the advertisement plays a big role in whether it will be a success or not. The last thing you’d want to do is put time, effort and money into an advertisement which isn’t effective towards the target.

Marketing 52

Marketing Advertising Hobbies Social Media 52

Inside Retail

APRIL 28, 2021

Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. Chances are not many will point towards Chinese online brand Shein.

Fashion 162

Fashion Social Media Target Market Consumer 162

Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Our lives would be so simple!

Marketing 52

Marketing Target Market Social Media Planning 52

Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Our lives would be so simple!

Marketing 52

Marketing Target Market Social Media Planning 52

Inside Retail

SEPTEMBER 15, 2021

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.

Social Media 246

Social Media Shopping Target Market Engagement 246

Design Middleeast

FEBRUARY 26, 2024

That conversation sparked a relentless vision, and in January 2021, I walked into the Meraas office. From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences.

Social Media 52

Social Media Beauty and Health Engagement Tailored 52